We have goals.  But are your goals big enough?  Oftentimes, it’s easier to go after the bigger goals than the smaller goals.  So why not think big?

In this episode, I talk about:

  • Losing My Virginity – The Lesson Learned
  • My Battle to Get My Duplex
  • Double, Double


Losing My Virginity – Sir Richard Branson


Hello everyone. Welcome to this episode of the Path to 1 million. This is going to be episode 138. I was looking through my books the other day as I was packing up my stuff and I had to kind of laugh because I pulled out this book, Richard Branson’s “Losing my Virginity“. I actually, I love this book. And I think this is really a great book and not only from a philosophical standpoint of, you know, learning more about Richard Branson and his life, but I also think it’s a really good business book. And one of the things that he talked about in here I remember like every single time I read this book, I learned something new about business or a different way of thinking. And the one thing he talked about in there, which I thought was kind of funny, was he, he started up his Virgin airline, Virgin Atlantic, and he had his airplanes and he was turning a profit and everything was going good.

And he finally started his lawsuit against the British airways, which was like huge, monumental step in, in the survival of his company, believe it or nuts. And so he he, you know, he’s got to say airlines, everything is going good. And this is like in the late nineties going into two thousands. And what he wanted to do was he wanted to put screens on the back of the airline seats so that way passengers could pick whatever movie they wanted to watch or whatever television show that they wanted to watch. It was going to cost him $130 million to retrofit all of his planes. So he went to the bank and said, Hey, could I get a loan for $130 million so I can retrofit my planes? And the bank told him “No”. Forget the fact that he had the airline. He had all of these airlines, his company was a very profitable and was growing by leaps and bounds.

The bank told him, “No, we’re not going to give you 130 million to retrofit your planes.” And he was kinda like a little bit disappointed with that. A year later he went back to the banks and said, Hey, could I get $2 billion to get some more aircraft. The bank said, “Yes, sign here on the dotted line.” He made a point in his book and he said, you know, it was easier for me to ask for $2 billion than it was for me to ask for 130 million. And it got me thinking about this concept of thinking big, right? When people like set goals for themselves or they want to do something, oftentimes they shortchange what it is that they can actually do or what it is that they can actually accomplish. And I remember back in the day when, especially when I started getting into real estate I spoke to a real estate agent.

I spoke to a lender and I told them that my goal was to get a duplex. I had read “Rich Dad, Poor Dad” by Robert Kiyosaki and I wanted to start getting into real estate investing. And my first property I wanted to get was duplex. And of course in California, everything is super, super expensive. But that was my goal. That was my vision. That’s what I wanted to do. And I remember that I went and I talked to a real estate agent who, who referred me to a lender and they both told me, “Nope, your expectations are unrealistic, Cliff. That’s not going to happen.” And I remember that I accepted it. I said, okay, well maybe I set my sights too high or whatever it is. Anyways, what happened was I caught my real estate agent in a lie, which is another story for another time.

And I fired him. And then I remember afterwards, I’m like, you know what, if he lied to me during this transaction, who knows what else he lied to me about? So I completely dismissed his advice and I went back to my original vision, which was to get a duplex. Because that’s what I wanted. And I remember I went through agent after agent, after agent and everyone was telling me, no cliff, you can’t get a duplex. You can’t get a duplex. You can’t get a duplex one again, and I would fire them all because that’s not what I wanted to hear. What I wanted to hear somebody to say, yes, you can get to duplex and this is how you do it. But I was going to agent after agent after agent. Finally I was having coffee with a buddy of mine one morning and I told him, I said, yes, I want to get a duplex.

And he said, well, why not just get a condo instead? I said, because I want a duplex. I don’t want to get a condo. I don’t want to pay HOA fees. I don’t want any of that other stuff. I want a duplex. I want tenants in the back helping out make the mortgage payment and everything else. That’s what I want. And so when he left the table, I was sitting there and one of the ladies that I’ve seen in the coffee shop before, many, many times, she said to me, she says, “You know, Cliff, if you really want to duplex, I can help you make that happen.” Now. I knew that she was a lender and she was working for a big bank company at the time, but she introduced me to a real estate agent and so when I talked to him, I said, I want a duplex.

And he said, well, if you really want to duplex, I can help you make that happen. The short story is six months later I had a duplex. I was the owner of a duplex. All these other people, like probably like 50 agents that I fired all told me, no, you can’t. No you can’t. No you can’t. I finally found the right person and all sudden I had a duplex. But that would not have happened if I had settled. I set my goals on a, on a really high site. I wanted that duplex. That’s where I wanted to be. Everybody else was trying to get me to lower my goals, lower my standards, lower my expectations. That’s not what I wanted to do. I wanted that duplex. So when I set the goals, when I set this vision, like for instance, even this path to 1 million when you set, when I found out where that, when when I set my goals, I now all of a sudden become open to other opportunities that I never envisioned before.

You know, so like when I work for, you know, other companies or, you know, nonprofits will sometimes reach out to me and say, Hey cliff, you know, could you help me with this or help me with that. And I always ask them, I’m like, “What are you looking for?” They’re like, “Oh, well we’re looking for $2,000 in donations.” The first question I ask them is, why not going for $4,000 why not go for $5,000. Don’t settle for what you need. Settle for what you want. And if you want to get more money, that certainly opens you up to all kinds of new possibilities and ideas. Because the thing is, is that if you’ve done something before and you say, you know, I would like to do it again. It’s almost like it creates a like a lazy atmosphere almost because you already know how to do it.

But the instant I find that when I set my goals higher, all of a sudden now I’m starting to open up to new possibilities. I start looking towards new people, people who have done it before. I’m not interested in somebody who necessarily has just put a post on to Facebook. I want to learn from people that put a post on Facebook and get 100,000 comments on it or get a million likes on it or whatever. Those are the people that I start to turn towards and start to get lessons from and learn what they’re doing. And I buy their books. I listen to what they say on YouTube. I start absorbing their information because these are the people who have done or are doing what I want to do. And so that opens up my mind. That reframes everything that I’m doing to think big. Because that’s what happens when you think big is that your brain starts to rewire itself now to think bigger.

And so one of the things that I remember is that when I was going after my duplex and my mom was out here visiting, she had like a complete meltdown. Because she just couldn’t understand how people could afford any kind of real estate in this market. And it’s just so expensive. Well it’s because my mom’s brain was wired to think small. So for her she probably would have been extremely estatic if I had just gotten a condo. But I’m not doing this to make my mom happy. I’m doing this to make myself happy. And once I got my house, once I got everything set up, once I did the house renovations, which was another “Think big” project. But once I got that all set and done and my parents came out here to visit me, mom was completely blown away. She’s like, wow, this is great.

And I was like, yeah. I said this is the power of thinking big. So anyways, I just wanted to share that story with you today. Something that was rattling around in the back of my head. I appreciate everybody for stopping by and I hope you guys have a phenomenal Friday and have a phenomenal weekend. And I’d like to take it just a quick second and I would like to challenge every single one of you that if you have a goal or you have an objective, think bigger, go bigger, double it, whatever you’re doing, just double it. Just sit there. Say, you know what? I want to make $1,000 a month on my side business, make it $2,000. Set your goal higher, stretch yourself. I think you’d be surprised at what you can do. Anyways, just wanted to share that with you. I hope you have a fantastic weekend and I will be back again tomorrow with another story.