According to LinkedIn, over 50% of profiles are incomplete. According to LinkedIn, over 50% of B2B businesses won’t do business with an incomplete profile. Here’s what you can do to real sock some punch into your profile.
In this video, I talk about
- Your LinkedIn ‘About’ Section
- Ideas for Freebies You Can Give Away
- Lead Generation Strategies
Good morning everyone. This is episode 134 of the path to 1 million. It is Monday. So I’m going to throw out another LinkedIn at tidbit to this morning. Last week I shared a story with you about how I was in the process of negotiating with a client about you know, closing the deal or whatnot. And they were talking about me in one of their meetings and they pulled up my LinkedIn profile and my profile was just absolutely a Bismal on LinkedIn. So these are some of the lessons that I learned last week. I talked about how you want to make sure that your headline States your chief benefit statement. You can definitely put your title in there if you want. Vice president of whatever, director of whatever. You can still have that in there. But just make sure you put your chief benefit statement in your headline because that’s going to be the second thing people see.
They’re gonna see your name, that they see your headline. Today I want to talk about the very next section, which is the about section. If you click on your profile down below, there’s an about section. Now the about section a, believe it or not, a lot of people do not fill this out. Linkedin release a bunch of stats every single year and this year they released their stats once again and still 50% of people out there have incomplete LinkedIn profiles. And because of that, if you are using LinkedIn for whatever reason or you know another to look for somebody to hire or to look for somebody to do business with or whatever that might be the profile is incomplete. They’re not going to do business with you. They only are interested in learning more about people that they can. So the about section is a very important section.
And the reason why is because this is, once again, it’s an opportunity for you to list your benefit statements that you have. Usually you have more than one benefit statement. The chief benefit statement of course would go into your headline at the top of the page, but down below in your about section is where, and I always recommend this to people that you can put bullet points and then list your other benefit statements. Or if you don’t have that many benefits statements, you can always go directly into features and talk about, you know, we have saved clients, you know, over the last 10 years we’ve saved them, you know, $10 million or a if you want to get more specific, you sit there and say, you know, we helped solve X, Y, Z problems or whatever that is. But having those bullet points in your about section is extremely important.
As well as making sure that you list your you know, you can DM below that least list your chief accomplishments as well. I always recommend that the about section B in the form of bullet points rather than big bulky paragraphs. Because when people are on the internet, they skim. That’s what they do. They skim. And that’s why you, you typically shorter videos do well on the internet for the same reason is is because people they skim. They just wanted to get the chief points of what it is. And when people see big blocks of texts on the internet, their inherent reaction to that is just skim and to keep skimming. So bullet points are very effective with that. The next thing is, is that as a section for the, as a part of the about section a on LinkedIn is there are spots for you to include links, hyperlinks and what a lot of people will do is they’ll sit there and say, Oh, to learn more click on our website and you know, read up on what it is that we’re doing or whatnot.
You could definitely do that. You can definitely direct people to your website, but what it is is that you’re putting them, when you do that, you’re putting them in a position to actually hunt down information that they might be interested in. The whole point of being on LinkedIn, the whole point of getting people to look at your profile is to start engaging with them on some kind of a business level. And more importantly if you can trap their information, get their email address, get their phone number, get their name, get whatever it is, but you, you won’t get them as any kind of a lead, so to speak, unless they give up some piece of information. So this is where it’s very important for you to have something of value for you to give out to people in exchange for an email address. An example of this would be a free report that you put together that somebody could give an email address for and you will email it to their account.
Don’t make it available as a download. Make it something that you have to email to an account so that way they have to give you a legitimate email address. But you know, click here to get a free report or click here to watch our free a video on how you you know, can save money, increase productivity, cut costs, whatever those, whatever those things are. Like I said before, like a free report or free research paper or whatever it is that you have done to give away for free to get to people interested in what it is that you do and the services that you provide. You can also include hyperlinks in there as well. Two case studies that you have done. You know, last year we saved companies X amount of dollars or money. Click here to learn out how, you know, click here to learn how that happened.
Or even better is in the store a form of a story. You can sit there and say, here is how client achieved, you know, whatever, X, Y, Z, using your product, your solution, whatever that might be. Having links to those types of documents will definitely get people to click over and start engaging with them. And more importantly, it’s information that they’re interested in rather than having them go to your website and hunt for the information link directly to it. Especially if you’re targeting a specific vertical. Like for instance if you’re going after health care, if you are going after the tech vertical, like specifically like software or whatever that might be, include a specific link in for that target market so that way they can sit there and say, you know what? I am in the software space. Therefore I am going to click on that specific link and go to the page.
The about section for LinkedIn is very versatile. They are making their profiles constantly all the time to be multimedia friendly. So take advantage of the fact that they’re allowing you to place a different hyperlinks in there. You can target different videos, you can target whatever you want, but always make sure that you’re treating it as some kind of a, some kind of a lead magnet. Something where you can capture information from people, give me them something of value in exchange for a small piece of information. Ideally, emails are the best way to go because emails still have the highest open rate. Emails still have the highest engagement rate. So by collecting email addresses and building up your list so to speak, that way you can start engaging with them in conversations via email. And that’s the best way to go. And a lot of the email followup sequences at least initially anyways, can be automated.
But then after that it becomes an ongoing conversation. And that conversation is where you get an opportunity to talk about the things that you’re doing and sharing stories about how you’re helping people. And this whole time you know, you’d make the assumption that people are interested enough to get your information. But like I said before, you know, they may not be interested in doing business with you today, but three months from now, six months from now, that could be completely different. And by communicating with them, by sharing stories, by, by telling them about, you know, lessons that you’re learning along the way revealing character traits about yourself, controlling the narrative. Once again, it goes back to the whole adage of if people know you, like you, trust you, then they will do business with you. In order for them to do that, for that to happen, you got to communicate with them.
So provide them with something of value. Make sure you put that in the about section. Explaining very clearly in the about section, the key benefits, the key, the key points that your, your product, your service, your business provides. And so that way you do capture that piece of information in the about section is a great way to do that. Make sure that it is complete. Like I said, over 50% of profiles on LinkedIn are incomplete. And that right there in and of itself is just shooting you in the foot. So anyways, just wanted to share that tidbit with you today. I hope everything is going really well on this money and that you guys make it a a great week. I will be back again tomorrow with a another story. I will catch you guys then. Have a great day.