Some people love self-help books in audio form.  For me, it’s useless.  Why is that?  Not entertaining enough?  Or is my skull just too thick?  Something I explore today.

In this episode, I talk about:

  • What successful people do
  • Audio speed “hearing”
  • What I do to really learn


Hello everyone. Welcome back to the path to 1 million. This would be episode 119. I appreciate your patience. I’m trying to find better spots in my house to be able to do these Facebook lives from a just to free up some time in the morning for me. Anyways, this particular episode here, I was listening to this is a good buddy of mine, Brandon Devere and he does this podcast that’s called the “Learn for Two” podcast. And on the podcast the other day, he was talking about how as far as book goes and commenting and books and learning things from books and I’m, and I’m talking about the self-help genre of books that he can’t, he really doesn’t learn as much from the audio books as he does from the written books. And when he made that comment, I remembered that back in the day I was taking a class on it was an online classroom how to build your business through business mastery.

And he was a real big on the whole thing about processes, right? You gotta set yourself up with a process and follow that process and, and, and do, do your routines, do your checklist. And he introduced us to this concept called the core four, which was where, you know, you would do eight activities in the morning, each activity would be half a point. Your goal was to try to get all four points before eight o’clock in the morning. And one of the core four was to spend at least a half an hour reading. And so when he was talking about strategies that he would use for his business, one of the things that he said was that he would get an audio book and then when he would go to the gym, he could cross off the Audio Book and the gym at the same time. Because he was doing two activities at once.

And then when he also talked about doing is cause a lot of authors read their books a little bit slower is he would actually put the book on like one and a half or two in it, two times speed. Just to get it to be like a normal, you know, continuous voice and then he can actually cross that, you know, cross these things off his list. And he was talking about how he could go through like an audio book like every two or three days. And then what he did is he referenced some kind of a famous study that came out that said that all of these successful people in life read a book like at least once a week. And so I remember I heard him say that and I’m like, okay, well you know, if successful people are reading at least once a book a week and I could do the audio book as well, then why not just put the audio book on while I’m doing exercise or while I’m walking around to the podcast or anything else.

So I went and I got a subscription to audible, excuse me, and sort of listening to books and I would do it when I was doing my morning walk or I would listen to him while I was doing my morning bike ride or anything else like that. And like him, I was just plowing through books. But the one thing that I found is that my retention or anything that I was learning from these books wasn’t sticking with me. It was like I would get done with the book and I’d be like, okay, that was a good book and I would just move on to the next book. But there was nothing from it that was really sticking in, in, in my head. And so when I realized that, it’s like, for me anyways, it kind of defeats the purpose of either listening to a book or even reading a book.

If you’re, if you’re reading a book that’s in the Self-help Shondra, that’s to help you build a better business or to improve yourself as a person to develop better habits or to help you achieve your goals or your objectives. And if they’re laying out these, these breadcrumbs for you to follow to be able to map out a process, then for me it was awfully hard to be able to like listen to something and then try to translate that into a written form or written document. Especially if I’m out for on a podcast or I’ll for a walk or if I’m out, you know, driving down the road of my car, I just, I can’t, for some reason when I’m driving and all sudden, you know, listening to the book and they would say something pretty profound. It’s not like I can keep hitting repeat on that section until I can stop somewhere and write it down.

Or usually what would happen as a phone call would come in and, you know, a client would need something or I’d have to run off to a meeting or something else like that. And nine times out of 10 I just forget about it. So what I wound up doing is I wound up canceling the audio book subscription and I had to think back to going back to college when I realized that, you know, I just couldn’t coast anymore. I was going to have to actually like study. And I never learned any good study habits when I was in high school. So I was like, you know, I had to develop a system inside of college to actually get that knowledge to stick inside of my brain. And the first thing I realized in doing this was the fact that I was going to have to take those, you know, those self help books and actually get the book.

I couldn’t do the audio book anymore cause it just, it wouldn’t do me any good and nothing would stick in the back of my brain. So I had to go back to doing the audio or the regular books. And then from there it wasn’t just a matter of flying through the books, it was actually taking a page, reading the page and then digesting it. Like what was, what’s like the key takeaway or what’s the key point from this particular page that I can pull from here that I could write in the side margins on the page and say, Hey, you know, the author talks about this on this page. Just something that I can briefly sum it up. If there was some kind of a high end quote, I would highlight it in there or I would underline it in there. So that way going through the book again, I can quickly identify those areas that you know, really, really could help me out as far as moving forward goes.

But that was just one of the things where, you know, in the in some people are just phenomenal when it comes to audio books and I totally get that and I completely respect it. But in the self help genre, if I’m going to pump all this time and all this money and all this investment into buying these books, which I do, I actually picked up God Jocko Willink, his book extreme ownership. This will actually be my second time through this book because there’s so many good information, so many pieces of nuggets and it really does compliment his podcast really well. It’s a level of somebody knows podcast cause then he’ll actually go back and reference the book as he’s talking about client examples. And so that gives me more incentive to go pick up the book again and read it through again and make sure that, you know, he took the time to write this thing.

He distilled his knowledge down to this thing. He’s very successful at it. So the more that I can glean from it, the better. So really it boils down to your style of learning and how it goes through. For me, the only thing that I could do is actually get the book, sit down and study it. And sometimes I have to reread it a couple times just to get it the thick, just to get it to go through my super thick skull and get the stuff in there and, and be able to then turn around and try to implement it into my life to see if it’ll actually fit or if it’ll actually work. Anyways, just wanted to share that with you on the Sunday morning. I hope you guys are doing really well. And I will talk to you guys again tomorrow with another story. Tomorrow will be actually part one of the of my series on Linkedin. Just as a reminder of that yet, last Monday was a was less than zero. So tomorrow is going to be less than one. Anyways, I will see you guys then have a great day.